Introduction to marketing management : text and cases /
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| Main Author: | |
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| Other Authors: | , |
| Format: | Book |
| Language: | English |
| Published: |
Homewood, Ill. :
R. D. Irwin,
1977.
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| Edition: | 3rd ed. |
| Subjects: |
| Physical Description: | xv, 755 p. : ill. ; 24 cm. |
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| Bibliography: | Includes bibliographical references and indexes. |
| ISBN: | 0256019282 |