Management information for marketing decisions, 2000-2001 /

Saved in:
Bibliographic Details
Main Author: Hines, Tony
Corporate Author: Chartered Institute of Marketing
Format: Book
Language:English
Published: Oxford : Butterworth-Heinemann, 2000.
Series:CIM workbook
Subjects:
Description
Item Description:Published on behalf of the Chartered Institute of Marketing.
"Official CIM workbook" - cover.
Physical Description:xii, 312 p. : ill. ; 30 cm.
Bibliography:Includes bibliographical references and index.