Management information for marketing decisions, 2000-2001 /
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| Main Author: | |
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| Corporate Author: | |
| Format: | Book |
| Language: | English |
| Published: |
Oxford :
Butterworth-Heinemann,
2000.
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| Series: | CIM workbook
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| Subjects: |
| Item Description: | Published on behalf of the Chartered Institute of Marketing. "Official CIM workbook" - cover. |
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| Physical Description: | xii, 312 p. : ill. ; 30 cm. |
| Bibliography: | Includes bibliographical references and index. |