Cita APA (7th ed.)

Wilmshurst, J. (1984). The fundamentals and practice of marketing (2nd ed.). Heinemann.

Cita Chicago (17th ed.)

Wilmshurst, John. The Fundamentals and Practice of Marketing. 2nd ed. London: Heinemann, 1984.

Cita MLA (8th ed.)

Wilmshurst, John. The Fundamentals and Practice of Marketing. 2nd ed. Heinemann, 1984.