APA (7th ed.) Citation

Wilmshurst, J. (1984). The fundamentals and practice of marketing (2nd ed.). Heinemann.

Chicago Style (17th ed.) Citation

Wilmshurst, John. The Fundamentals and Practice of Marketing. 2nd ed. London: Heinemann, 1984.

MLA (8th ed.) Citation

Wilmshurst, John. The Fundamentals and Practice of Marketing. 2nd ed. Heinemann, 1984.

Warning: These citations may not always be 100% accurate.