The fundamentals and practice of marketing /
Shranjeno v:
| Glavni avtor: | |
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| Corporate Authors: | , |
| Format: | Knjiga |
| Jezik: | English |
| Izdano: |
London :
Heinemann,
1984.
|
| Izdaja: | 2nd ed. |
| Teme: |
| Opis knjige/članka: | "Published on behalf of the Institute of Marketing and the CAM Foundation." |
|---|---|
| Fizični opis: | vii, 239 p. : ill. ; 24 cm. |
| Bibliografija: | Includes bibliographies and index. |
| ISBN: | 0434923311 (pbk.) |