The fundamentals and practice of marketing /
Saved in:
| Hovedforfatter: | |
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| Corporate Authors: | , |
| Format: | Bog |
| Sprog: | English |
| Udgivet: |
London :
Heinemann,
1984.
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| Udgivelse: | 2nd ed. |
| Fag: |
| Emne beskrivelse: | "Published on behalf of the Institute of Marketing and the CAM Foundation." |
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| Fysisk beskrivelse: | vii, 239 p. : ill. ; 24 cm. |
| Bibliografi: | Includes bibliographies and index. |
| ISBN: | 0434923311 (pbk.) |