The fundamentals and practice of marketing /
Sábháilte in:
Príomhchruthaitheoir: | |
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Údair chorparáideacha: | , |
Formáid: | LEABHAR |
Teanga: | English |
Foilsithe / Cruthaithe: |
London :
Heinemann,
1984.
|
Eagrán: | 2nd ed. |
Ábhair: |
Cur síos ar an mír: | "Published on behalf of the Institute of Marketing and the CAM Foundation." |
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Cur síos fisiciúil: | vii, 239 p. : ill. ; 24 cm. |
Leabharliosta: | Includes bibliographies and index. |
ISBN: | 0434923311 (pbk.) |