The fundamentals and practice of marketing /
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| 主要作者: | |
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| 企业作者: | , |
| 格式: | 图书 |
| 语言: | English |
| 出版: |
London :
Heinemann,
1984.
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| 版: | 2nd ed. |
| 主题: |
| Item Description: | "Published on behalf of the Institute of Marketing and the CAM Foundation." |
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| 实物描述: | vii, 239 p. : ill. ; 24 cm. |
| 参考书目: | Includes bibliographies and index. |
| ISBN: | 0434923311 (pbk.) |