The fundamentals and practice of marketing /

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Bibliographic Details
Main Author: Wilmshurst, John
Corporate Authors: CAM Foundation, Institute of Marketing
Format: Book
Language:English
Published: London : Heinemann, 1984.
Edition:2nd ed.
Subjects:
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040 |a LC  |b eng  |c LC  |d ABN-SNR  |d VCAV 
050 0 0 |a HF5415  |b .W5476 1985 
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050 1 4 |a HF5415  |b .W5 1984 
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100 1 |a Wilmshurst, John. 
245 1 4 |a The fundamentals and practice of marketing /  |c John Wilmshurst. 
250 |a 2nd ed. 
260 |a London :  |b Heinemann,  |c 1984. 
300 |a vii, 239 p. :  |b ill. ;  |c 24 cm. 
500 |a "Published on behalf of the Institute of Marketing and the CAM Foundation." 
504 |a Includes bibliographies and index. 
650 0 |a Marketing. 
653 |a Marketing 
710 2 |a CAM Foundation 
710 2 |a Institute of Marketing 
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