Bang! : getting your message heard in a noisy world /

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Hlavní autor: Kaplan Thaler, Linda
Další autoři: Marshall, Delia, Koval, Robin
Médium: Kniha
Jazyk:English
Vydáno: New York : Currency/Doubleday, 2003.
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Contributor biographical information
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050 0 0 |a HF5823  |b .K265 2003 
100 1 |a Kaplan Thaler, Linda. 
245 1 0 |a Bang! :  |b getting your message heard in a noisy world /  |c Linda Kaplan Thaler and Robin Koval, with Delia Marshall. 
260 |a New York :  |b Currency/Doubleday,  |c 2003. 
300 |a xii, 244 p. :  |b ill. ;  |c 25 cm. 
500 |a Includes index. 
505 0 |a Ch. 1. What Is a Big Bang, Anyhow? -- Ch. 2. Lose the Rules -- Ch. 3. Shrink to Success -- Ch. 4. Create Chaos -- Ch. 5. Stop Thinking -- Ch. 6. What Goes Bang? -- Ch. 7. The Theater of Persuasion -- Ch. 8. Sweat the Small Stuff -- Ch. 9. Assume the Worst -- Ch. 10. Create a Fertile Universe. 
650 0 |a Advertising. 
650 0 |a Marketing. 
650 0 |a Attention-seeking. 
700 1 |a Marshall, Delia. 
700 1 |a Koval, Robin. 
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