rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Bang!
    sub title: getting your message heard in a noisy world
  name:
    name part: Kaplan Thaler, Linda.
    role:
      role term: creator
  name:
    name part: Marshall, Delia.
  name:
    name part: Koval, Robin.
  type of resource: text
  origin info:
    place:
      place term: nyu
    place:
      place term: New York
    publisher: Currency/Doubleday
    date issued: 2003
    issuance: monographic
  language:
    language term: eng
  physical description:
    form: print
    extent: xii, 244 p. : ill. ; 25 cm.
  table of contents: Ch. 1. What Is a Big Bang, Anyhow? -- Ch. 2. Lose the Rules -- Ch. 3. Shrink to Success -- Ch. 4. Create Chaos -- Ch. 5. Stop Thinking -- Ch. 6. What Goes Bang? -- Ch. 7. The Theater of Persuasion -- Ch. 8. Sweat the Small Stuff -- Ch. 9. Assume the Worst -- Ch. 10. Create a Fertile Universe.
  note: Linda Kaplan Thaler and Robin Koval, with Delia Marshall.
  note: Includes index.
  subject:
    topic: Advertising
  subject:
    topic: Marketing
  subject:
    topic: Attention-seeking
  classification: HF5823 .K265 2003
  identifier: 0385508166
  identifier: 0385508174
  identifier: 2003051502
  identifier: http://www.loc.gov/catdir/description/random0414/2003051502.html
  identifier: http://www.loc.gov/catdir/samples/random045/2003051502.html
  identifier: http://www.loc.gov/catdir/bios/random055/2003051502.html
  related item:
    location:
      url: http://www.loc.gov/catdir/samples/random045/2003051502.html
  related item:
    location:
      url: http://www.loc.gov/catdir/description/random0414/2003051502.html
  related item:
    location:
      url: http://www.loc.gov/catdir/bios/random055/2003051502.html
  location:
    physical location: CARM
  record info:
    record content source: DLC
    record creation date: 030418
    record change date: 20090909091935.0
    record identifier: c000293779
    language of cataloging:
      language term: eng