Bang! : getting your message heard in a noisy world /
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| Main Author: | |
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| Other Authors: | , |
| Format: | Book |
| Language: | English |
| Published: |
New York :
Currency/Doubleday,
2003.
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| Subjects: | |
| Online Access: | Publisher description Sample text Contributor biographical information |
Table of Contents:
- Ch. 1. What Is a Big Bang, Anyhow?
- Ch. 2. Lose the Rules
- Ch. 3. Shrink to Success
- Ch. 4. Create Chaos
- Ch. 5. Stop Thinking
- Ch. 6. What Goes Bang?
- Ch. 7. The Theater of Persuasion
- Ch. 8. Sweat the Small Stuff
- Ch. 9. Assume the Worst
- Ch. 10. Create a Fertile Universe.