Ozimek, J. (1993). Targeting for success: A guide to new techniques for measurement and analysis in database and direct response marketing. McGraw-Hill Book Co..
Cita Chicago Style (17a ed.)Ozimek, John. Targeting for Success: A Guide to New Techniques for Measurement and Analysis in Database and Direct Response Marketing. London ; New York: McGraw-Hill Book Co., 1993.
Cita MLA (8a ed.)Ozimek, John. Targeting for Success: A Guide to New Techniques for Measurement and Analysis in Database and Direct Response Marketing. McGraw-Hill Book Co., 1993.
Precaución: Estas citas no son 100% exactas.