Cita APA (7a ed.)

Ozimek, J. (1993). Targeting for success: A guide to new techniques for measurement and analysis in database and direct response marketing. McGraw-Hill Book Co..

Cita Chicago Style (17a ed.)

Ozimek, John. Targeting for Success: A Guide to New Techniques for Measurement and Analysis in Database and Direct Response Marketing. London ; New York: McGraw-Hill Book Co., 1993.

Cita MLA (8a ed.)

Ozimek, John. Targeting for Success: A Guide to New Techniques for Measurement and Analysis in Database and Direct Response Marketing. McGraw-Hill Book Co., 1993.