Ozimek, J. (1993). Targeting for success: A guide to new techniques for measurement and analysis in database and direct response marketing. McGraw-Hill Book Co..
Παραπομπή σε μορφή Chicago (17η εκδ.)Ozimek, John. Targeting for Success: A Guide to New Techniques for Measurement and Analysis in Database and Direct Response Marketing. London ; New York: McGraw-Hill Book Co., 1993.
Παραπομπή σε μορφή MLA (8th εκδ.)Ozimek, John. Targeting for Success: A Guide to New Techniques for Measurement and Analysis in Database and Direct Response Marketing. McGraw-Hill Book Co., 1993.
Πρόσοχή: Οι παραπομπές μπορεί να μην είναι 100% ακριβείς.