Ozimek, J. (1993). Targeting for success: A guide to new techniques for measurement and analysis in database and direct response marketing. McGraw-Hill Book Co..
Chicago Style (17. basım) AtıfOzimek, John. Targeting for Success: A Guide to New Techniques for Measurement and Analysis in Database and Direct Response Marketing. London ; New York: McGraw-Hill Book Co., 1993.
MLA (8th ed.) AtıfOzimek, John. Targeting for Success: A Guide to New Techniques for Measurement and Analysis in Database and Direct Response Marketing. McGraw-Hill Book Co., 1993.
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