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| LEADER |
01235cam a2200301 a 4500 |
| 001 |
c000293785 |
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CARM |
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20090909093514.0 |
| 008 |
930312s1993 enka b 001 0 eng d |
| 010 |
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|a 93010242
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| 019 |
1 |
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|a 9955999
|5 LACONCORD2021
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| 020 |
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|a 0077077660
|c £22.95
|
| 035 |
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|a (OCoLC)27895340
|5 LACONCORD2021
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| 040 |
|
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|a LC
|b eng
|c LC
|d XNLS
|
| 050 |
|
0 |
|a HF5415.126
|b .O96 1993
|
| 100 |
1 |
|
|a Ozimek, John,
|d 1957-
|
| 245 |
1 |
0 |
|a Targeting for success :
|b a guide to new techniques for measurement and analysis in database and direct response marketing /
|c John Ozimek.
|
| 260 |
|
|
|a London ;
|a New York :
|b McGraw-Hill Book Co.,
|c c1993.
|
| 300 |
|
|
|a xiv, 268 p. :
|b ill. ;
|c 24 cm.
|
| 490 |
1 |
|
|a McGraw-Hill marketing for professionals series
|
| 504 |
|
|
|a Includes bibliographical references (p. [262]-263) and index.
|
| 650 |
|
0 |
|a Direct marketing.
|
| 650 |
|
0 |
|a Database marketing.
|
| 650 |
|
0 |
|a Marketing
|x Management.
|
| 830 |
|
0 |
|a McGraw-Hill marketing for professionals
|
| 852 |
8 |
|
|b CARM
|h A3:AE28G0
|i C12285
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