Competitive intelligence /
محفوظ في:
| المؤلف الرئيسي: | |
|---|---|
| التنسيق: | كتاب |
| اللغة: | English |
| منشور في: |
Houndmills, Basingstoke, Hampshire ; New York :
Palgrave,
2001.
|
| الموضوعات: | |
| الوصول للمادة أونلاين: | Table of Contents only Publisher description Contributor biographical information |
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| 050 | 0 | 0 | |a HD38.7 |b .W46 2001 |
| 100 | 1 | |a West, Christopher, |d 1940- | |
| 245 | 1 | 0 | |a Competitive intelligence / |c Chris West. |
| 260 | |a Houndmills, Basingstoke, Hampshire ; |a New York : |b Palgrave, |c 2001. | ||
| 300 | |a xv, 236 p. : |b ill. ; |c 25 cm. | ||
| 504 | |a Includes bibliographical references (p. 229-230) and index. | ||
| 505 | 8 | |a Machine generated contents note: 1 Competition -- Virtual Monopolies -- Definition of Competition -- Where Do Companies Compete? -- Marketing and Competitive Strategies -- The Competitive Environment -- Mechanisms By Which Companies Compete -- Scale -- 2 Intelligence -- The Applications for Intelligence -- Companies to Watch -- Narrowing the Field -- Alternative Applications for Intelligence-Gathering -- Techniques -- Alternative Routes to Intelligence -- 3 The Development of Competitive Intelligence -- The Development of Competitive Intelligence as a -- Formal Activity -- Factors Influencing the Growth of Competitive Intelligence -- Factors Inhibiting the Growth of Competitive -- Intelligence -- 4 Framework for Competitive Analysis -- Mapping the Competitive Landscape -- Drivers of Behaviour and Change -- Types of Intelligence -- Key Intelligence Topics -- Format for Collecting and Presenting Intelligence -- The Time Dimension -- 5 Overview of the Sources of Intelligence -- Primary and Secondary Sources -- Determinants of Methods Used -- 6 Secondary Sources of Intelligence -- Internal Intelligence Sources -- External Secondary Sources -- Locating External Secondary Intelligence -- 7 Intelligence on the Internet -- Search Engines and Web Crawlers -- Intelligence Content of the Web -- Short Cuts -- Discussion Forums -- Newsgroups (or Bulletin Boards) -- Monitoring the Internet -- 8 Primary Intelligence Collection Techniques -- Internal Primary Sources -- External Primary Intelligence -- Obtaining Intelligence Directly from Competitors -- The Demise of Primary Intelligence? -- 9 Market Research as a Source of Competitive -- Intelligence -- Market Research and Competitive Intelligence -- Customers as a Source of Intelligence -- Surveying Markets for Intelligence -- 10 Analysis - Filling the Gaps and Stretching the -- Data -- Filling the Gaps in an Incomplete Picture -- Extending the Level of Understanding -- Environmental Analysis -- 11 Verifying Intelligence -- Verification of Published Intelligence -- Verification of Primary Intelligence -- Sanity Checks -- 1:2 Competitive Intelligence Resources -- In-House Resources or External Agencies -- The Internal Competitive Intelligence Organisation -- Competitive Intelligence Staff -- Identifying Potential External Suppliers -- Assessing the Suitability of Competitive Intelligence -- Agencies -- Compiling a Shortlist -- Approved Research Contractors -- The Proposal -- Assessing Alternative Offers -- Presentation of Proposals -- Negotiations -- 13 The Intelligence Briefing -- The Briefing Document -- The Briefing Meeting -- 14 Controlling the Intelligence Collection -- Process -- Project Briefing or 'Kick Off Meeting -- Review of Discussion Guides -- Progress Reports -- Reviews of the Information Yield -- Final Review of Findings -- 15 Legal Factors and Ethical Guidelines -- Criminal Law -- Copyright Law -- Competition and Antitrust Legislation -- The Economic Espionage Act -- Data Protection Legislation -- Codes of Ethics -- Non-Disclosure -- Conflicts of Interest -- Market Research and Competitive Intelligence Ethics -- Deliverables -- Sanctions -- Regional Variations -- 16 Processing and Distributing Intelligence -- Written Reports -- Meetings and Other Forums -- E-mail -- Corporate Intranets -- Management Information Systems -- Knowledge Management Systems -- Tailored Competitive Intelligence Systems -- Access to Competitive Intelligence -- 17. Measuring the Effectiveness of Competitive -- Intelligence -- Quality of Intelligence Provided -- Use Being Made of Competitive Intelligence -- Development of an Intelligence Culture -- Event Analysis -- Market Share -- 18 Counter-intelligence -- The Structure of Counter-Intelligence Activity -- Assigning Responsibility for Counter-Intelligence -- Programmes -- Identifying the Potential Sources of Threat -- Identifying the Means By Which Intelligence is Being -- Sought -- Identifying and Assessing the Vulnerabilities -- Categorise Information -- Reducing the Chances of Intelligence Being Obtained -- Testing the System -- Monitoring the Threat -- Publicise Willingness to take Legal Action -- Implementation -- 19 Deception and Misinformation -- Intelligence Held on the Company -- Channels of Communication -- Internal Sources of Information -- Types of Deception -- Ethical Considerations -- Propaganda -- Appendix: The Competitive Intelligence Checklist -- Further Reading -- Index. | |
| 650 | 0 | |a Business intelligence. | |
| 650 | 0 | |a Strategic planning. | |
| 650 | 0 | |a Competition. | |
| 856 | 4 | 1 | |3 Table of Contents only |u http://www.loc.gov/catdir/toc/fy02/2001032788.html |
| 856 | 4 | 2 | |3 Publisher description |u http://www.loc.gov/catdir/enhancements/fy0612/2001032788-d.html |
| 856 | 4 | 2 | |3 Contributor biographical information |u http://www.loc.gov/catdir/enhancements/fy0612/2001032788-b.html |
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