The Patterson principles of selling /

Salvato in:
Dettagli Bibliografici
Autore principale: Gitomer, Jeffrey H.
Natura: Libro
Lingua:English
Pubblicazione: Hoboken, N.J. : John Wiley & Sons, c2004.
Soggetti:
Accesso online:Table of contents
Publisher description
Contributor biographical information
Sommario:
  • A walk in the graveyard
  • Why is John Patterson the father of American salesmanship?
  • Where did John Patterson get his concepts and strategies?
  • Quotes underlined by the hand of John Patterson taken from the book He Can Who Thinks He Can by Orison Swett Marden
  • Principles are driven by truth
  • The evolution and power of the receipt
  • The evolution of The Primer : the first sales training manual
  • The probable purchaser
  • Here are the 32.5 Patterson principles of selling
  • The tradition of the 100 point club
  • Traditions of success and principles for life
  • The power of a flipchart
  • The legend of the 1904 World's Fair
  • The legend of 5 and .5
  • The untapped power of the probable purchaser
  • How to live the principles
  • Ring the register
  • The Patterson principles of selling.