APA (7th ed.) Citation

Nelson, C. (1991). The new road to successful advertising: How to integrate image and response. Bonus Books.

Chicago Style (17th ed.) Citation

Nelson, Carol. The New Road to Successful Advertising: How to Integrate Image and Response. Chicago: Bonus Books, 1991.

MLA (8th ed.) Citation

Nelson, Carol. The New Road to Successful Advertising: How to Integrate Image and Response. Bonus Books, 1991.

Warning: These citations may not always be 100% accurate.