The new road to successful advertising : how to integrate image and response /

Míreanna comhchosúla

• Advertising resource allocation /
  Foilsithe / Cruthaithe: (1974)
• Contemporary advertising /
  de réir: Bovée, Courtland L.
  Foilsithe / Cruthaithe: (1982)
• The economics of advertising.
  de réir: Schmalensee, Richard
  Foilsithe / Cruthaithe: (1972)
• Dictionary of advertising : direct response marketing and sales promotion /
  de réir: Jefkins, Frank William
  Foilsithe / Cruthaithe: (1990)
• Issues in the economics of advertising /
  de réir: Simon, Julian L. (Julian Lincoln), 1932-
  Foilsithe / Cruthaithe: (1970)