Direct marketing strategies and tactics : unleash the power of direct marketing for bigger profits /

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Bibliographic Details
Main Author: Lewis, Herschell Gordon, 1926-
Format: Book
Language:English
Published: Chicago, Ill. : Dartnell, c1992.
Subjects:
Description
Item Description:Includes index.
Physical Description:xiii, 360 p. : ill. ; 23 cm.
ISBN:0850132207