Direct marketing strategies and tactics : unleash the power of direct marketing for bigger profits /

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Bibliographic Details
Main Author: Lewis, Herschell Gordon, 1926-
Format: Book
Language:English
Published: Chicago, Ill. : Dartnell, c1992.
Subjects:
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245 1 0 |a Direct marketing strategies and tactics :  |b unleash the power of direct marketing for bigger profits /  |c Herschell Gordon Lewis. 
260 |a Chicago, Ill. :  |b Dartnell,  |c c1992. 
300 |a xiii, 360 p. :  |b ill. ;  |c 23 cm. 
500 |a Includes index. 
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