The Internet strategy handbook : lessons from the new frontier of business /

Guardat en:
Dades bibliogràfiques
Altres autors: Cronin, Mary J.
Format: Llibre
Idioma:English
Publicat: Boston, Mass. : Harvard Business School Press, c1996.
Matèries:
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245 0 4 |a The Internet strategy handbook :  |b lessons from the new frontier of business /  |c edited by Mary J. Cronin. 
260 |a Boston, Mass. :  |b Harvard Business School Press,  |c c1996. 
300 |a xi, 296 p. :  |b ill. ;  |c 24 cm. 
504 |a Includes bibliographical references and index. 
505 0 |a Ch. 1. The Internet as a Competitive Business Resource / Mary J. Cronin -- Ch. 2. Digital Equipment Corporation: Creating New Businesses / Russ Jones --Ch. 3. Dow Jones: Business Information Services on the Internet / Gregory P. Gerdy -- Ch. 4. Genentech, Inc.: Adding Value to Research and Development / John "Scooter" Morris -- Ch. 5. Lockheed Martin: Integrating Information Resources / Steve L. Swenson --Ch. 6. Millipore: Marketing Products to the Global Desktop / Thomas Anderson -- Ch. 7. Schlumberger: The Internet Advantage across the Corporation / Scott Guthery -- Ch. 8. Measuring the Value of the Internet for Business / Joel H. Maloff -- Ch. 9. Productivity, Policy and Internet Training Issues / Marian Bremer --Ch. 10. Emerging Platforms for Commerce over the Internet / Gail Grant -- Appendixes: A History, and Growth of the Internet -- Appendixes: B Internet Vital Statistics -- Appendixes: C A Manager's Guide to Internet Terms. 
505 8 |a Appendixes: D Selected Business Resources on the World / Wide Web -- Appendixes: E Home Pages of Contributors and Their Organizations. 
650 0 |a Business enterprises  |x Computer networks. 
650 0 |a Business  |x Computer network resources. 
650 0 |a Business information services. 
650 0 |a Internet. 
700 1 |a Cronin, Mary J. 
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