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| LEADER |
02211cam a2200325 a 4500 |
| 001 |
c000294388 |
| 003 |
CARM |
| 005 |
20100201083536.0 |
| 008 |
971110s1996 nyua c 001 0 eng d |
| 010 |
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|a 97214110
|
| 019 |
1 |
|
|a 13557931
|5 LACONCORD2021
|
| 020 |
|
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|a 0823029662
|
| 020 |
|
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|a 0946204598
|
| 035 |
|
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|a (OCoLC)38311451
|5 LACONCORD2021
|
| 040 |
|
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|a TOC
|b eng
|c TOC
|d TOC
|
| 043 |
|
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|a n-us-ca
|a n-us---
|
| 050 |
0 |
0 |
|a NC999.4.P75
|b A4 1996
|
| 082 |
0 |
4 |
|a 741.6
|2 21
|
| 245 |
0 |
0 |
|a Making people respond :
|b design for marketing & communication.
|
| 260 |
|
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|a New York :
|b Madison Square Press,
|c c1996.
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| 300 |
|
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|a 144 p. :
|b col. ill. ;
|c 26 cm.
|
| 500 |
|
|
|a Includes index.
|
| 505 |
0 |
|
|a Foreword: Hail Riney on Art, Design, and Advertising -- Introduction / Primo Angeli -- Shelf-Competitive Products -- How to Wrap Five Billion Apricots -- Revolution and Evolution in the Beer Market -- Launching into New Territory: From Premium Beer to Premium Soft Drink -- A Tale of Three Confections. The Story of the Big Name Candy. The Case of the Unknown Company. The Aloof Confection -- Non-Shelf-Competitive Products -- Designed for Sale and for Recognition After the Product Has Sold -- Communicating to Engineers After They've Purchased Your Product -- Creating Worldwide Imagery for Transaction Technology -- Designing for a Captive Audience -- Environmental Graphic Design -- Packaging Buildings and Other Feats of Environmental Graphics -- Instill a Sense of History and Create Functional Signage Through Environmental Graphics -- The Permanence of Change -- Posters -- RapidAccess -- An Unorthodox Approach to Product Development -- Designing Out of the Box -- Events.
|
| 505 |
8 |
|
|a San Francisco International Film Festival -- Designing the "Look" of the 26th Olympiad in Atlanta -- Gallery -- The Absence of a Personal Style.
|
| 610 |
2 |
0 |
|a Primo Angeli Inc
|v Catalogs.
|
| 650 |
|
0 |
|a Commercial art
|z United States
|v Catalogs.
|
| 710 |
2 |
|
|a Primo Angeli Inc.
|
| 852 |
8 |
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|b CARM
|h A3:AL35D0
|i E02142
|p 0554122
|f BK
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| 999 |
f |
f |
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|s 2a6d8d53-ea75-5a38-a4a4-e697bd6d8eb9
|
| 952 |
f |
f |
|p Can circulate
|a CAVAL
|b CAVAL
|c CAVAL
|d CARM 1 Store
|e E02142
|f A3:AL35D0
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|i book
|m 0554122
|