Making people respond : design for marketing & communication.
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| Formato: | Libro |
| Idioma: | English |
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New York :
Madison Square Press,
c1996.
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| Subjects: |
Table of Contents:
- Foreword: Hail Riney on Art, Design, and Advertising
- Introduction / Primo Angeli
- Shelf-Competitive Products
- How to Wrap Five Billion Apricots
- Revolution and Evolution in the Beer Market
- Launching into New Territory: From Premium Beer to Premium Soft Drink
- A Tale of Three Confections. The Story of the Big Name Candy. The Case of the Unknown Company. The Aloof Confection
- Non-Shelf-Competitive Products
- Designed for Sale and for Recognition After the Product Has Sold
- Communicating to Engineers After They've Purchased Your Product
- Creating Worldwide Imagery for Transaction Technology
- Designing for a Captive Audience
- Environmental Graphic Design
- Packaging Buildings and Other Feats of Environmental Graphics
- Instill a Sense of History and Create Functional Signage Through Environmental Graphics
- The Permanence of Change
- Posters
- RapidAccess
- An Unorthodox Approach to Product Development
- Designing Out of the Box
- Events.
- San Francisco International Film Festival
- Designing the "Look" of the 26th Olympiad in Atlanta
- Gallery
- The Absence of a Personal Style.