Trade practices series 2004 : part V - fair trading. Advertising and marketing - recent issues.

Gorde:
Xehetasun bibliografikoak
Erakunde egilea: Leo Cussen Institute
Beste egile batzuk: King, David, Newman, Stephen, Lark, Ken
Formatua: Liburua
Hizkuntza:English
Argitaratua: Melbourne : Leo Cussen Institute, 2004.
Saila:Seminar papers (Leo Cussen Institute) ; P04/17.2.
Gaiak:
Aurkibidea:
  • 1. "Tell the truth": a simple* guide to healthier advertising (*it's actually not that simple...) / David King
  • 2. Ensuring compliance with the Trade Practices Act 1974 - the ACCC as enforcer / Stephen Newman
  • 3. Achieving compliance / Ken Lark.