Trade practices series 2004 : part V - fair trading. Advertising and marketing - recent issues.
Uloženo v:
| Korporativní autor: | |
|---|---|
| Další autoři: | , , |
| Médium: | Kniha |
| Jazyk: | English |
| Vydáno: |
Melbourne :
Leo Cussen Institute,
2004.
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| Edice: | Seminar papers (Leo Cussen Institute) ;
P04/17.2. |
| Témata: |
Obsah:
- 1. "Tell the truth": a simple* guide to healthier advertising (*it's actually not that simple...) / David King
- 2. Ensuring compliance with the Trade Practices Act 1974 - the ACCC as enforcer / Stephen Newman
- 3. Achieving compliance / Ken Lark.