APA (7th ed.) Citation

Nalebuff, B., & Ayres, I. (2004). Why not?: How to use everyday ingenuity to solve problems big and small. Harvard Business School Press.

Chicago Style (17th ed.) Citation

Nalebuff, Barry, and Ian Ayres. Why Not?: How to Use Everyday Ingenuity to Solve Problems Big and Small. Boston: Harvard Business School Press, 2004.

MLA (8th ed.) Citation

Nalebuff, Barry, and Ian Ayres. Why Not?: How to Use Everyday Ingenuity to Solve Problems Big and Small. Harvard Business School Press, 2004.