Nalebuff, B., & Ayres, I. (2004). Why not?: How to use everyday ingenuity to solve problems big and small. Harvard Business School Press.
Chicago Style (17th ed.) CitationNalebuff, Barry, and Ian Ayres. Why Not?: How to Use Everyday Ingenuity to Solve Problems Big and Small. Boston: Harvard Business School Press, 2004.
MLA (8th ed.) CitationNalebuff, Barry, and Ian Ayres. Why Not?: How to Use Everyday Ingenuity to Solve Problems Big and Small. Harvard Business School Press, 2004.
Warning: These citations may not always be 100% accurate.