APA (7th ed.) Citation

Cravens, D. W., Hills, G. E., & Woodruff, R. B. (1976). Marketing management perspectives and applications. R. D. Irwin.

Chicago Style (17th ed.) Citation

Cravens, David W., Gerald E. Hills, and Robert B. Woodruff. Marketing Management Perspectives and Applications. Homewood, Ill: R. D. Irwin, 1976.

MLA (8th ed.) Citation

Cravens, David W., et al. Marketing Management Perspectives and Applications. R. D. Irwin, 1976.