Marketing management perspectives and applications /
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| Other Authors: | , , |
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| Format: | Book |
| Language: | English |
| Published: |
Homewood, Ill :
R. D. Irwin,
1976.
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| Subjects: |
| Item Description: | "Designed to be used with Cravens, Hills, and Woodruff, Marketing decision making.". |
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| Physical Description: | xi, 433 p. : ill ; 23 cm. |
| Bibliography: | Includes bibliographical references. |
| ISBN: | 025601843X |