Marketing management perspectives and applications /

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Bibliographic Details
Other Authors: Cravens, David W., Hills, Gerald E., Woodruff, Robert B.
Format: Book
Language:English
Published: Homewood, Ill : R. D. Irwin, 1976.
Subjects:
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035 |a (OCoLC)2371770  |5 LACONCORD2021 
082 0 0 |a 658.8 
245 1 0 |a Marketing management perspectives and applications /  |c edited by Robert B. Woodruff, Gerald E. Hills, David W. Cravens. 
260 |a Homewood, Ill :  |b R. D. Irwin,  |c 1976. 
300 |a xi, 433 p. :  |b ill ;  |c 23 cm. 
500 |a "Designed to be used with Cravens, Hills, and Woodruff, Marketing decision making.". 
504 |a Includes bibliographical references. 
650 0 |a Marketing  |x Decision making. 
650 0 |a Marketing  |x Management. 
700 1 0 |a Cravens, David W. 
700 1 0 |a Hills, Gerald E. 
700 1 0 |a Woodruff, Robert B. 
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