APA (7th ed.) Citation

McCarthy, E. J. (1975). Basic marketing: A managerial approach (5th ed.). R. D. Irwin.

Chicago Style (17th ed.) Citation

McCarthy, E. Jerome. Basic Marketing: A Managerial Approach. 5th ed. Homewood, Ill: R. D. Irwin, 1975.

MLA (8th ed.) Citation

McCarthy, E. Jerome. Basic Marketing: A Managerial Approach. 5th ed. R. D. Irwin, 1975.