Basic marketing : a managerial approach /
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
Homewood, Ill :
R. D. Irwin,
1975.
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| Edition: | 5th ed. |
| Subjects: |
| Physical Description: | xvi, 694 p. : ill ; 25 cm. |
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| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 0256015678 |