An econometric approach to a marketing decision model /

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Bibliographic Details
Main Author: Frank, Ronald Edward, 1933-
Other Authors: Massy, William F. (joint author.)
Format: Book
Language:English
Published: Cambridge, Mass : MIT Press, [1971]
Subjects:
Description
Physical Description:224 p. ; 24 cm.
Bibliography:Bibliography: p. 221.
ISBN:026206037X :