APA (7th ed.) Citation

Christopher, M. (1972). Marketing below-the-line. Allen and Unwin.

Chicago Style (17th ed.) Citation

Christopher, Martin. Marketing Below-the-line. London: Allen and Unwin, 1972.

MLA (8th ed.) Citation

Christopher, Martin. Marketing Below-the-line. Allen and Unwin, 1972.

Warning: These citations may not always be 100% accurate.