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| LEADER |
01717cam a2200265 a 4500 |
| 001 |
c000299315 |
| 003 |
CARM |
| 005 |
20090603184504.0 |
| 008 |
920713s1992 nju 00100 eng |
| 019 |
1 |
|
|a 9199597
|5 LACONCORD2021
|
| 020 |
|
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|a 0810825694 (alk. paper)
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| 035 |
|
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|a (OCoLC)26300230
|5 LACONCORD2021
|
| 050 |
0 |
0 |
|a Z716.3
|b .S45 1992
|
| 082 |
0 |
0 |
|a 021.7
|2 20
|
| 100 |
1 |
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|a Sherman, Steve,
|d 1938-
|
| 245 |
1 |
0 |
|a ABC's of library promotion /
|c by Steve Sherman.
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| 250 |
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|a 3rd ed.
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| 260 |
|
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|a Metuchen, N.J. :
|b Scarecrow Press,
|c 1992.
|
| 300 |
|
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|a x, 251 p. ;
|c 23 cm.
|
| 500 |
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|a Includes index.
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| 505 |
0 |
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|a 1. The Necessity of Public Relations -- 2. What Makes Library Public Relations News -- 3. Developing the Library Image -- 4. Know Your Product, Your Competition, Your Clientele -- 5. Campaigning for Funds -- 6. Campaigning for a New Building -- 7. Computer Changeover -- 8. Newspapers -- 9. Radio and Television -- 10. Videos and Slides -- 11. Book Sales -- 12. Book Talks and Readings -- 13. Simple but Important -- 14. Support Your Local VIP's -- 15. Evaluating Your Public Relations Program -- 16. Developing a Continuing Program -- 17. Case Study of Cooperation for Library Promotion -- 18. Public Library Ideas -- 19. School Library Ideas -- 20. College and University Library Ideas -- Appendix A: Library Survey -- Appendix B: Notable Quotes from Quotable Notables -- Appendix C: Useful Facts and Figures.
|
| 650 |
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0 |
|a Public relations
|x Libraries.
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| 852 |
8 |
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|b CARM
|h A3:AD15B0
|i B11298
|p 0542334
|f BK
|
| 999 |
f |
f |
|i 740a100f-eecd-56b7-8a88-04626eae3bd3
|s 9e394567-1e8d-5189-87ba-fa7fe4e51378
|
| 952 |
f |
f |
|p Can circulate
|a CAVAL
|b CAVAL
|c CAVAL
|d CARM 1 Store
|e B11298
|f A3:AD15B0
|h Other scheme
|i book
|m 0542334
|