ABC's of library promotion /

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Bibliographic Details
Main Author: Sherman, Steve, 1938-
Format: Book
Language:English
Published: Metuchen, N.J. : Scarecrow Press, 1992.
Edition:3rd ed.
Subjects:
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020 |a 0810825694 (alk. paper) 
035 |a (OCoLC)26300230  |5 LACONCORD2021 
050 0 0 |a Z716.3  |b .S45 1992 
082 0 0 |a 021.7  |2 20 
100 1 |a Sherman, Steve,  |d 1938- 
245 1 0 |a ABC's of library promotion /  |c by Steve Sherman. 
250 |a 3rd ed. 
260 |a Metuchen, N.J. :  |b Scarecrow Press,  |c 1992. 
300 |a x, 251 p. ;  |c 23 cm. 
500 |a Includes index. 
505 0 |a 1. The Necessity of Public Relations -- 2. What Makes Library Public Relations News -- 3. Developing the Library Image -- 4. Know Your Product, Your Competition, Your Clientele -- 5. Campaigning for Funds -- 6. Campaigning for a New Building -- 7. Computer Changeover -- 8. Newspapers -- 9. Radio and Television -- 10. Videos and Slides -- 11. Book Sales -- 12. Book Talks and Readings -- 13. Simple but Important -- 14. Support Your Local VIP's -- 15. Evaluating Your Public Relations Program -- 16. Developing a Continuing Program -- 17. Case Study of Cooperation for Library Promotion -- 18. Public Library Ideas -- 19. School Library Ideas -- 20. College and University Library Ideas -- Appendix A: Library Survey -- Appendix B: Notable Quotes from Quotable Notables -- Appendix C: Useful Facts and Figures. 
650 0 |a Public relations  |x Libraries. 
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