Management of international advertising : the role of advertising agencies /
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| Main Author: | |
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| Corporate Author: | |
| Format: | Book |
| Language: | English |
| Published: |
Ann Arbor, Mich :
University of Michigan, Graduate School of Business Administration, Bureau of Business Research.
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| Series: | Michigan international business studies ;
no. 5 |
| Subjects: |
| Physical Description: | iv, 92 p. ; 23 cm. |
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