Management of international advertising : the role of advertising agencies /

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Autore principale: Miracle, Gordon E.
Ente Autore: University of Michigan. Graduate School of Business Administration. Division of Research
Natura: Libro
Lingua:English
Pubblicazione: Ann Arbor, Mich : University of Michigan, Graduate School of Business Administration, Bureau of Business Research.
Serie:Michigan international business studies ; no. 5
Soggetti:
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245 1 0 |a Management of international advertising :  |b the role of advertising agencies /  |c G.E. Miracle. 
260 |a Ann Arbor, Mich :  |b University of Michigan, Graduate School of Business Administration, Bureau of Business Research. 
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490 0 |a Michigan international business studies ;  |v no. 5 
650 0 |a Advertising agencies. 
650 0 |a Advertising. 
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