Readings in marketing information systems : a new era in marketing research /

Readings in marketing information systems : a new era in marketing research /

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Bibliographic Details
Main Author: Smith, Samuel Van Dyke (comp.)
Other Authors: Brien, Richard H. (joint comp.), Stafford, J. E. (James E.) (joint comp)
Format: Book
Language:English
Published: Boston : Houghton Mifflin, [1968]
Subjects:
Marketing research.
Marketing > Management.
Description
Physical Description:xii, 399 p. : illus ; 24 cm.
Bibliography:Includes bibliographical references.

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