Perspectives in marketing theory /
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| Main Author: | |
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| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
New York :
Appleton-Century-Crofts,
c1968.
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| Subjects: |
| Physical Description: | xv, 462 p. : ill. ; 25 cm. |
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| Bibliography: | Includes bibliographies. |