APA (7th ed.) Citation

Cheskin, L. (1959). Why people buy: Motivation research and its successful application. Liveright Pub. Corp.

Chicago Style (17th ed.) Citation

Cheskin, Louis. Why People Buy: Motivation Research and Its Successful Application. New York: Liveright Pub. Corp, 1959.

MLA (8th ed.) Citation

Cheskin, Louis. Why People Buy: Motivation Research and Its Successful Application. Liveright Pub. Corp, 1959.

Warning: These citations may not always be 100% accurate.