Market research in travel and tourism /
Market Research in Travel and Tourism is a practical guide to using survey research in the tourism industry. Market Research in Travel and Tourism examines the processes and techniques involved in survey research. From this detailed examination of the theory behind the research the author provides a...
Guardado en:
| Autor principal: | |
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| Formato: | Libro |
| Lenguaje: | English |
| Publicado: |
Oxford ; Boston :
Butterworth-Heinemann,
1997.
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| Materias: |
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| 005 | 20061111053757.0 | ||
| 008 | 970724s1997 enka b 00100 eng d | ||
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| 035 | |a (OCoLC)36970253 |5 LACONCORD2021 | ||
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| 050 | 0 | 0 | |a G155.A1 |b B768 1997 |
| 082 | 0 | 0 | |a 910/.68/8 |2 21 |
| 100 | 1 | |a Brunt, Paul. | |
| 245 | 1 | 0 | |a Market research in travel and tourism / |c Paul Brunt. |
| 260 | |a Oxford ; |a Boston : |b Butterworth-Heinemann, |c 1997. | ||
| 300 | |a xvi, 196 p. : |b ill. ; |c 24 cm. | ||
| 504 | |a Includes bibliographical references (p. [191]-194) and index. | ||
| 505 | 0 | |a 1. What is research? -- 2. Market research methods -- 3. Planning a project -- 4. Selecting a sample -- 5. Designing a questionnaire -- 6. Collecting the data -- 7. Dealing with the data -- 8. Writing up and presenting the results. | |
| 520 | |a Market Research in Travel and Tourism is a practical guide to using survey research in the tourism industry. Market Research in Travel and Tourism examines the processes and techniques involved in survey research. From this detailed examination of the theory behind the research the author provides an accessible and practical guide to undertaking your own survey. Through exercises and case studies Market Research in Travel and Tourism takes you step by step through the stages of creating your own survey. Aimed primarily at students of tourism, this book will also be of interest to practitioners embarking on a market research project. | ||
| 650 | 0 | |a Marketing research. | |
| 650 | 0 | |a Tourism. | |
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