Market research in travel and tourism /
Market Research in Travel and Tourism is a practical guide to using survey research in the tourism industry. Market Research in Travel and Tourism examines the processes and techniques involved in survey research. From this detailed examination of the theory behind the research the author provides a...
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| 格式: | 图书 |
| 语言: | English |
| 出版: |
Oxford ; Boston :
Butterworth-Heinemann,
1997.
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| 主题: |
书本目录:
- 1. What is research?
- 2. Market research methods
- 3. Planning a project
- 4. Selecting a sample
- 5. Designing a questionnaire
- 6. Collecting the data
- 7. Dealing with the data
- 8. Writing up and presenting the results.