Market research in travel and tourism /

Market Research in Travel and Tourism is a practical guide to using survey research in the tourism industry. Market Research in Travel and Tourism examines the processes and techniques involved in survey research. From this detailed examination of the theory behind the research the author provides a...

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Detalles Bibliográficos
Autor principal: Brunt, Paul
Formato: Libro
Lenguaje:English
Publicado: Oxford ; Boston : Butterworth-Heinemann, 1997.
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Número de Clasificación: A3:AE07B0 B11505
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