Directing the marketing effort /
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
London :
Pan Books,
1975.
|
| Edition: | Revised and slightly abridged ed. |
| Series: | Management series
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| Subjects: |
| Physical Description: | 414 p. : ill. |
|---|---|
| Bibliography: | Includes bibliographies. |
| ISBN: | 0330241257 |