Cita APA (7a ed.)

Kaplan, A. D. H., Dirlam, J. B., & Lanzillotti, R. F. (1958). Pricing in big business: A case approach. Brookings Institution.

Cita Chicago Style (17a ed.)

Kaplan, A. D. H., Joel B. Dirlam, y Robert Franklin Lanzillotti. Pricing in Big Business: A Case Approach. Washington, D. C.: Brookings Institution, 1958.

Cita MLA (8a ed.)

Kaplan, A. D. H., et al. Pricing in Big Business: A Case Approach. Brookings Institution, 1958.