Marketing: management and social change
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
Scranton,
Intext Educational Publishers
[1972]
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| Series: | The Intext series in marketing.
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| Subjects: |
| Item Description: | Edition for 1976 published under title: Marketing fundamentals for responsive management. |
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| Physical Description: | xviii, 716 p. illus. 24 cm. |
| Bibliography: | Includes bibliographical references. |
| ISBN: | 070022386X |