Managerial marketing policies and decisions

Managerial marketing policies and decisions

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Bibliographic Details
Main Author: Meloan, Taylor W. (comp.)
Other Authors: Smith, Samuel Van Dyke (joint comp.), Wheatley, John J. (joint comp.)
Format: Book
Language:English
Published: Boston, Houghton Mifflin [1970]
Subjects:
Marketing.
Marketing > Management.
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100 1 |a Meloan, Taylor W.,  |e comp. 
245 1 0 |a Managerial marketing policies and decisions  |c [by] Taylor W. Meloan, Samuel V. Smith [and] John J. Wheatley. 
260 |a Boston,  |b Houghton Mifflin  |c [1970] 
300 |a ix, 575 p.  |b illus.  |c 24 cm. 
504 |a Includes bibliographical references. 
650 0 |a Marketing. 
650 0 |a Marketing  |x Management. 
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700 1 0 |a Wheatley, John J.  |e joint comp. 
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