Cita APA (7a ed.)

Pessemier, E. A., & McAlister, L. (1982). Varied consumer choice behavior: A theory, some empirical results, and their practical consequences. Marketing Science Institute.

Cita Chicago Style (17a ed.)

Pessemier, Edgar A., y Leigh McAlister. Varied Consumer Choice Behavior: A Theory, Some Empirical Results, and Their Practical Consequences. Cambridge, Mass.: Marketing Science Institute, 1982.

Cita MLA (8a ed.)

Pessemier, Edgar A., y Leigh McAlister. Varied Consumer Choice Behavior: A Theory, Some Empirical Results, and Their Practical Consequences. Marketing Science Institute, 1982.