Consumer behavior; theory and application

Consumer behavior; theory and application

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书目详细资料
主要作者: Farley, John U.
其他作者: Howard, John A. (joint author.), Ring, L. Winston (joint author.)
格式: 图书
语言:English
出版: Boston, Allyn & Bacon [1974]
丛编:Marketing Science Institute series
主题:
Consumers.
Consumers > Mathematical models.
Motivation research (Marketing)
Consumer behavior.

CARM 1 Store

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索引号: A2:AR17G0 B07019
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