Experimentation for marketing decisions

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Bibliographic Details
Main Author: Cox, Keith K. (Keith Kohn)
Other Authors: Enis, Ben M. (Ben Melvin), 1942- (joint author.)
Format: Book
Language:English
Published: Scranton, Pa., International Textbook Co. [1969]
Series:Marketing research series
Subjects:
Description
Physical Description:v, 122 p. 21 cm.
Bibliography:Includes bibliographical references.
ISBN:700222251