Marketing research and information systems; text and cases

Marketing research and information systems; text and cases

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Podrobná bibliografie
Hlavní autor: Buzzell, Robert D. (Robert Dow), 1933-
Korporativní autor: Harvard University. Graduate School of Business Administration
Další autoři: Cox, Donald F. (joint author.), Brown, Rex V. (joint author.)
Médium: Kniha
Jazyk:English
Vydáno: New York, McGraw-Hill [1969]
Témata:
Marketing > Management.
Marketing research.
Management information systems.
Popis
Popis jednotky:Case material from the Harvard Graduate School of Business Administration.
Fyzický popis:xii, 788 p. illus. 23 cm.
Bibliografie:Includes bibliographical references.

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