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| LEADER |
01296nam a2200301 4500 |
| 001 |
c000318484 |
| 003 |
CARM |
| 005 |
00000000000000.0 |
| 008 |
690708s1969 nyua b 00110 eng |
| 019 |
1 |
|
|a 466451
|z 23848293
|5 LACONCORD2021
|
| 035 |
|
|
|a (OCoLC)16833
|5 LACONCORD2021
|
| 050 |
0 |
0 |
|a HF5415.13
|b .B89
|
| 100 |
1 |
|
|a Buzzell, Robert D.
|q (Robert Dow),
|d 1933-
|
| 245 |
1 |
0 |
|a Marketing research and information systems;
|b text and cases
|c [by] Robert D. Buzzell [and] Donald F. Cox with the assistance of Rex V. Brown.
|
| 260 |
|
|
|a New York,
|b McGraw-Hill
|c [1969]
|
| 300 |
|
|
|a xii, 788 p.
|b illus.
|c 23 cm.
|
| 500 |
|
|
|a Case material from the Harvard Graduate School of Business Administration.
|
| 504 |
|
|
|a Includes bibliographical references.
|
| 650 |
|
0 |
|a Marketing
|x Management.
|
| 650 |
|
0 |
|a Marketing research.
|
| 650 |
|
0 |
|a Management information systems.
|
| 700 |
1 |
|
|a Cox, Donald F.,
|e joint author.
|
| 700 |
1 |
|
|a Brown, Rex V.
|e joint author.
|
| 710 |
2 |
|
|a Harvard University.
|b Graduate School of Business Administration
|
| 852 |
8 |
|
|b CARM
|h A1:AN17E0
|i C09775
|p 0419456
|f BK
|
| 082 |
0 |
4 |
|a 658.83
|
| 999 |
f |
f |
|i 32b97762-e39d-5719-b666-0a505501e52a
|s 3480787e-9232-52b3-8e95-ef03556e92d7
|
| 952 |
f |
f |
|p Can circulate
|a CAVAL
|b CAVAL
|c CAVAL
|d CARM 1 Store
|e C09775
|f A1:AN17E0
|h Other scheme
|i book
|m 0419456
|